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Chunara Lab

The group:Chunara Lab at New York University develops statistical and computational principles that transform unstructured data into a better understanding of our health. It has partnered with Axis Maps, which designs and builds custom map software that clearly and effectively communicates data, bolsters outreach and facilitates decision-making, with demonstrated public-health work experience.

The idea: The Keeping Pace project will aggregate physical activity data from a range of personal activity trackers and provide simultaneous active and passive links to other important information. An inviting, carefully designed interface will enhance communication with participants and data users. High-resolution direct traces of activity will help avoid self-reported data-quality issues of under/over reporting and recall biases. Content and data representativeness can be assessed in real-time, allowing for group targeting and accounting for important events.