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The group: Comfable is a dynamic and innovative tech company dedicated to creating a more comfortable, sustainable and healthy environment. Its latest product, QSun, is a sun safety solution that helps people avoid sun damage while maintaining a healthy level of vitamin D.

The idea: Comfable’s proposed data source consists of tracking the sun-safe outdoor activity of Canadians. This data will be valuable for gathering information on sun safety trends in order to enhance existing data on physical activity. Their goal is to help Canadians recognize the importance of sun safe outdoor activity.